Are you using social media to promote your business? If not, why not? So many businesses are unaware of the benefits of having their business on social media sites such as Facebook, so let’s take a look at some of those benefits…
A Huge Audience is Waiting
In order for a business to be successful, it needs to be seen by as many people as possible and that’s the whole reason why many businesses use social media platforms such as Facebook to spread the word. Facebook is currently the biggest social media platform based on global reach and active users.
FACT: During the first quarter of 2015 Facebook had 1.44 billion monthly active users worldwide and the number of these users has been growing year on year.
Think about all those potential customers you could be missing out on!
Cheaper Marketing Costs
Setting up a Facebook page costs you the grand total of £0.
But of course you can also pay for someone to design certain elements of your Facebook page such as your cover image and profile picture. However, photo’s of your business always work well, just make sure they are of a good quality and look professional.
So setting it up can cost you zero, until you decide to take advantage of Facebook Ads to boost your page likes or boost posts to reach more users – these options are quite often cheaper compared to setting up an advertisement with a local magazine, paying for a radio ad or setting up a promotion with a coupon/discount site where they often take a high percentage of purchases made through them. Plus the amount of viewers that you can reach on Facebook is in it’s thousands!
Target Your Ad
Targeting your Facebook ads means that your ad will reach the people you want it to reach.
Rather than your ad being seen by thousands of people who wouldn’t be interested in your products or service, you can target it so that it would be seen by the people who will actually be happy to engage with your posts and spread the word about your business.
That’s something that you can’t do with a glossy magazine ad or radio ad!
Drive More Traffic To Your Website
Business websites and social media pages support each other very well and work as a team to get more customers to your business. By simply using links to your website in your posts you can boost the amount of visitors to your website.
When you create a link post, Facebook automatically generates a picture from the web the page they are about to visit. Posts with images are much more likely to get clicked as they draw more attention to the post.
Here’s an example of a link post from TripAdvisor. It may look like an image post, but if you click onto the image it will take you to a blog post on their website.
Posting links to your website is an important part of any Facebook strategy as it can have a huge impact on the amount of visitors to your website.
Facebook Insights provides great information for business owners. It does exactly what it says on the tin – it gives you an insight into how your Facebook page is performing. Even just taking a look at the overview on your insights, you will see:
- How many page Likes you have
- The Reach of your posts
- Engagement of the page
- Find out how specific posts are performing
- Compare the performance of your page with similar Facebook pages
Facebook Insights also provides a great way of getting to know your target audience. You can dig around and discover the demographics of your followers and it can tell you a lot about what your fans want through their interaction, comments and feedback on your posts.
Would you get the same insights about an ad you’ve placed in the local paper? Nope.
Good Customer Service = Good Online Reputation
It’s becoming a very popular trend for customers to utilise social media as their gateway to reach out to businesses with their queries and complaints, so it’s important that your business is ready and waiting to communicate with your customers who want to reach out to you.
Customers are more likely to do business with a company that is interacting with their customers rather than a company that has no social media presence or a poorly run page where they are not responding to their customers.
If your business doesn’t have a social media page for them to reach out to then there’s every good chance that they will talk about your business to others on their social media sites, without you having any sort of input. Having a Facebook page gives your customers the opportunity to reach out to you directly so that you can respond and resolve any negative comments. Your input matters, because it gives you the control of how your brand is represented online.
So get out there, make sure it’s you that’s in control of your online reputation, not your customers.
Build an Online Community
People love to feel like they’re part of a community, it’s human nature. Give your customers a voice and make them feel like they’re truly valued by encouraging them to give feedback or asking them to participate in a post. Making them feel like their opinions and comments really matter makes customers feel more connected to your business.
You can build a community on your Facebook page in a number of ways, including:
- Asking fans to contribute with comments
- Running engaging competitions and promotions
- Encouraging fans to leave reviews and other feedback
- Offering incentives for activity on the page
If the Facebook page you create for your business successfully brings people together, you can develop a loyal following that will continue to grow. Building these communities of loyal followers creates a great way to spread the word about your business.
The reason I talk about Facebook as the social platform of choice is because it is the most popular and successful choice for most businesses. However, just because everyone else is doing it, doesn’t mean that it’s the right choice for you. Take some time to think about what platform would best suit your business.
One thing’s for sure, not having a presence on social networks can cost you opportunities, especially if your competition is using social media and using it well.