The Impact of Social Media on the Tourism Industry

Hello out there!

I know, it’s been a while…sorry for my lack of absence. I’ve been keeping very busy with some amazing clients, but it means I don’t always have the time to post my own updates!

Good things have been happening…

Diving into the Tourism Industry: The first year for Isle Engage has been fantastic. I’ve been very lucky to work with some wonderful businesses here on the Isle of Wight, with a strong focus on helping the tourism industry with their social media presence. Tourism plays a major part of the Island’s economy and it gives me great pleasure to continue providing my digital marketing support to this vital industry.

Seaview, Isle of Wight

A Little Bit About Social Media and the Tourism Industry: The impact of social media on the tourism industry continues to grow rapidly. Consumers are engaging on social networks to seek information and advice before committing to book, and they are also keen to share personal experiences.

In fact, according to Hospitality Net, 87% of millennial travellers turn to Facebook for travel inspiration, 97% will post social media updates while travelling, and 75% will post once a day.

With all this travel talk on social media, there’s no time like the present to review your social media presence and seize the opportunity to engage with our eager online travel communities.

Consumers are thirsty for information to help them on their way to their perfect holiday destination – make sure you’re not missing out on getting noticed!

 

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